#22 - Asking the Right Questions (with Dan Siddle of Molson Coors)

MRX Lab

In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes, we discuss how research and insight teams can dig deeper into business questions, understand what stakeholders need to know and prioritise projects in a fast-paced environment.

Dan shares his advice for managing both proactive and reactive research, criteria for evaluating insight priorities and processes for streamlining relationships with key business units. We also touch on balancing high and low impact work, as well as how to navigate the uncertainty around major exploratory projects.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe @ Molson Coors Beverage Company

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