Building a Genuine Personal Brand on LinkedIn

Mortgage Marketing Radio

Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.

Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.

We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.

Key Takeaways:

• Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.
• Being transparent about your journey and starting point can help build trust and engagement with your audience.
• While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.
• Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.
• Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.

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Episode Resources:

Connect with Raquel on LinkedIn

Check Out Raquel's YouTube Channel

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