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036 - Sitting in the sun with a Pastel de Nata - Sponsored by Big Tech
Manage episode 366292306 series 2659164
Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google launches perspectives filter in mobile search results
https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109
TikTok shop tests visual search feature
https://searchengineland.com/tiktok-shop-visual-search-428235
Amazon is testing AI-generated summaries of product reviews
https://searchengineland.com/amazon-generative-ai-product-reviews-428207
Meta open sources an AI-powered music generator
https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1
Introducing AI-generated Copy suggestions to help you jumpstart your campaign
https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/
Bard is getting better at logic and reasoning
https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/
LinkedIn launches DMs for company pages
https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/
GroupM: Ad spending normalises while AI’s impact on budgets surges
https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/
Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads
https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads
Reddit suffers a major outage after thousands of subreddits temporarily shut down
https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa
94 ตอน
Manage episode 366292306 series 2659164
Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google launches perspectives filter in mobile search results
https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109
TikTok shop tests visual search feature
https://searchengineland.com/tiktok-shop-visual-search-428235
Amazon is testing AI-generated summaries of product reviews
https://searchengineland.com/amazon-generative-ai-product-reviews-428207
Meta open sources an AI-powered music generator
https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1
Introducing AI-generated Copy suggestions to help you jumpstart your campaign
https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/
Bard is getting better at logic and reasoning
https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/
LinkedIn launches DMs for company pages
https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/
GroupM: Ad spending normalises while AI’s impact on budgets surges
https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/
Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads
https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads
Reddit suffers a major outage after thousands of subreddits temporarily shut down
https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa
94 ตอน
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