Lou Diamond: Mastering the Art of Podcast Monetization and Growth

MoneyPod

About Lou Diamond: Lou is an energetic, humorous, and inspirational speaker, business development strategist, and performance mentor. For over 25 years he has delivered winning tactics that have increased results of leading performers from companies all over the world.

He is the CEO of THRIVE, a company focused on helping brands become even more amazing through the power of connecting.

When he isn't speaking or working on his top-rated Thrive LOUD podcast, he is watching his kids grow up too fast, obsessing over how bad his sports teams are, listening to country music…and playing some ‘not-so-great’ golf.

If you or your organization are trying to find the right way to make the connections essential to achieving your business goals, Lou Diamond is the man to help you make it happen.

In this episode, JJ, Doug, and Lou discuss:

• The alternate podcasting income strategy
• Monetization through podcasting connections
• The power of pivoting based on feedback
• How to grow as a podcaster

Key Takeaways:

• Earning money through sponsorship in podcasts is only one way of gaining success from podcasts. Lou Diamond initially started his podcast to expand his brand and expertise but later realized its potential for attracting clients and growing business relationships.
• Connect with guests, be curious, offer support, and give value. Identify opportunities for collaboration and revenue generation. Episode listens do not directly translate to money, but the business relationships formed afterward are what truly matter.
• Podcasting provides a platform to uncover needs and provide solutions through connecting with guests and audiences. By being in tune with suggestions and feedback from your loyal audience, you’ll be able to co-create ideas with them that you might’ve never thought of.
• Those looking to unlock revenue potential in podcasting must connect with experienced podcasters who can provide guidance and fresh perspectives on content and format. By focusing on unique skills and interests and staying committed to the long game, podcasters can find success in this dynamic medium.

“The job of a podcast host is not only to ask great questions and get that Guest to shine. The job of the podcast host is trying to figure out what that connection is with that person so you can see where you might fit on the revenue train down the road… It's your job to figure out how you can help them and that is your first step to figuring out where the money will be coming from.” - Lou Diamond

Connect with Lou Diamond:

Website: https://www.thriveloud.com/

LinkedIn: https://www.linkedin.com/in/thriveloud/

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/