MGN #5 - "Counting on virality is stupid" - with Lisa Kennelly, CMO @ Fishbrain

Mobile Growth Nightmares Podcast

The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8