Reo Cragun: The Journey as an Independent Artist in Web3

Mint | Where Crypto Meets Creators

Mint Season 6 episode 14 welcomes Reo Cragun, the web3-native music artist, multi-talented rapper, singer, producer, and songwriter who shares about his journey in web3 and his vision behind his biggest NFT project to date called Frameworks. We also discuss how Reo uses data to be a smarter creator, his relationship with Nipsey Hussle, the dynamics between artists and labels, and so much more.

I hope you guys enjoy our conversation.

Time Stamps

• 00:08 - Intro
• 09:14 - Current State of Music in Web3
• 11:41 - Your Connection to Music NFTs
• 13:59 - Using Data as an Artist
• 20:44 - The New Sound.xyz Drop
• 25:35 - Reo’s Creative Process
• 27:03 - Pre-Web3 Reo Versus Now
• 30:01 - Creating Experiences for Your Collectors
• 33:49 - Lessons Learned Along the Way That Helped Perfect this Drop
• 34:34 - Your Relationship With Nipsey Hussle
• 39:05 - How Artists Should be Thinking About Label Opportunities
• 40:19 - The Value of Web3 as an Artist
• 43:07 - How Labels are Thinking About Music NFTs
• 45:14 - What’s the Status of Loners Dao?
• 47:58 - Joining the Music NFT Launchpad
• 49:44 - The Process Post Launchpad
• 50:56 - What Do You Look For in an Artist While Collecting?
• 55:07 - Outro

Additional Resources

• Reo’s Twitter
• Episode Timestamps and Transcripts

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