byfreer Creative Director Lesley Watson

Mindfulbiz Podcast

Lesley Watson, Co-Founder and Creative Director along with Andrew Mussett, Managing Director of byfreer, are a sustainable Australian fashion brand who embrace ‘life in the slow fashion lane’.

In 2014 the brand began with a modest yet luxurious silk tee that marked the intersection of style and opulent fabric.
byfreer manufactures garments in collaboration with Sydney local makers, allowing each range to be designed in Paddington and made in Sydney.
byfreer has steadily evolved guided by Lesley's 40+ years of experience in fashion. Lesley has spent years growing a sustainable fashion brand, where the industry is dominated by luxury conglomerates and fast-fashion brands.
byfreer comprises of a close-knit and passionate team with 2 boutiques in Sydney’s eastern suburbs. The brand is committed to small-scale and sustainable production values, aligning seamlessly with its continuous success.

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