Why Business Central Is the SMB Growth Engine

Microsoft Innovation Podcast

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👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/736
Adeline Ee Leow shares her journey from finance to tech, highlighting her deep expertise in Microsoft Dynamics 365 Business Central. She discusses the evolution of ERP systems, the strategic role of Business Central in SMBs and large enterprises, and how successful partners leverage innovation and collaboration with Microsoft to win major projects.
🎙️ What you’ll learn

• How to assess ERP fit for SMBs vs enterprise needs
• Why Business Central is ideal for scalable operations
• How to engage Microsoft’s concierge service to win deals
• What successful partners do to stay competitive
• When to use ISV add-ons to extend Business Central

✅ Highlights

• “I had to learn SQL query language to get all the reports you need out of it.”
• “NAV sat really nicely there… a nice ERP that kicked in to a business that's growing.”
• “Microsoft investing so much in this product, and it's evergreen.”
• “We won it from SAP.”
• “Microsoft does have what we call concierge service.”
• “Business Central is based on per country.”
• “You would not want to buy 20 Business Central solutions in different countries.”
• “When you start getting into complex finance, you will need to add on ISVs.”
• “Successful partners invest in people, technology, and innovation.”
• “Creating AI extensions that enhance Business Central.”
• “Putting it on AppSource and marketing it successfully.”
• “It’s about the people, really.”

🧰 Mentioned

• Microsoft Dynamics 365 Business Central: https://dynamics.microsoft.com/en-us/business-central/
• Microsoft Copilot & AI Agents: https://copilot.microsoft.com
• AppSource for ISV Extensions: https://appsource.microsoft.com

✅ Keywords
business central, dynamics 365, microsoft, erp, navision, sap, oracle, sql, isv, appsource, concierge service, smb

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Thanks for listening 🚀 - Mark Smith

บท

1. Why Business Central Is the SMB Growth Engine (00:00:00)

2. From Finance to Tech – The Accidental Technologist (00:02:50)

3. Why Business Central Won Her Over (00:06:00)

4. Leaving Microsoft to Fix What’s Broken (00:10:01)

5. Winning Big with Microsoft – The Partner Trifecta (00:13:39)

6. What Sets Top Partners Apart (00:23:56)