Why Now is the Time to Market Your Bus Operation with Mark Szyperski

METROspectives

Welcome back to METROspectives. Today, Mark Szyperski, President/CEO for On Your Mark Transportation joins METRO’s Executive Editor Alex Roman.

Topics include:

• How and why bus operations are lacking in their marketing practices.
• Free and low-cost marketing tips for bus operations.
• The driver issue and how it could be remedied.
• The state of the motorcoach industry.

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⏱ Timestamps ⏱

0:00 Intro

00:50 Why Marketing Your Operation Now is Important
2:12 Utilizing Your “Rolling Billboards”
3:15 Free and Low-Cost Marketing Tips

5:00 Do Bus Operations Currently Value Marketing?

6:08 The Value of Staying Social

7:00 Keeping Your Website Up to Date

8:06 Attracting Your Former Competitors’ Customers

9:52 Thoughts on ABA Marketplace/UMA Expo

10:50 There’s a Driver Shortage…Guess What Might Help That