Selling the Job

Merchant Method

Interviewing is a two-way street. Candidates are selling themselves and you, as the hiring manager, are selling the role, your leadership capacity, the company culture, and the value of the brand. Interviewers are being interviewed by candidates. They study your words and your actions. How you make them feel is an important part of the recruiting and hiring process.

In this week’s episode I share how to sell the job while you’re interviewing potential employees! Have a listen as I speak to the seller inside you.

Summary of Field Notes:

• Offering employee perks as a small business owner
• The parallels between what candidates want from their interview experience and what customers want from their shopping experience
• Simple oversights and misconceptions about interviews being a one-sided process
• Selling the job to another retail seller
• Creating a narrative about what it’s like to work for you and your company
• Selling the job during your next round of interviews

For more information on this and related retail insights visit MerchantMethod.com.