Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
在這一期節目裏我們聊了聊神奇的當代讀心魔法,包括「測謊儀」、「神經反饋」、「人機交互接口(語音合成部分)」、「解夢技術」。這是一期 Pro 系列節目,希望我成功的把枯燥的論文轉化成了好懂的文字,讓你不至於睡着。 主要參考文獻: [1] Meijer, E. H., & Verschuere, B. (2017). Deception detection based on neuroimaging: Better than the polygraph?. Journal of Forensic Radiology and Imaging, 8, 17-21. [2] Sitaram, R., Ros, T., Stoeckel, L., Haller, S., Scharnowski, F., Lewis-Peacock, J., ... & Birbaumer, N. (2017). Closed-loop brain training: the science of neurofeedback. Nature Reviews Neuroscience, 18(2), 86-100. [3] Rezeika, A., Benda, M., Stawicki, P., Gembler, F., Saboor, A., & Volosyak, I. (2018). Brain–computer interface spellers: A review. Brain sciences, 8(4), 57. Powered by Firstory Hosting…
在這期節目當中,我們介紹了科研界主要使用的各種「腦控」技術,以及其潛在的道德倫理問題。這是我第一次嘗試製作的 PRO 系列節目,希望各位喜歡。 勘誤:是正反面三頁不是正反面六頁。 🔩 您可以通過語音提問的方式向我指定下期的主要話題哦~ https://the-chat.firstory.io/voicemail/ckd11zcjuo1a40870xosw1gnq Show Note: * 蟑螂機器人 RoboRoach 套裝:https://backyardbrains.com/products/roboroach * Hacking your brain:https://www.economist.com/technology-quarterly/2015/03/05/hacking-your-brain * What Is Optogenetics and How Can We Use It to Discover More About the Brain?:https://kids.frontiersin.org/article/10.3389/frym.2017.00051 Reference: * Cagnan, H., Denison, T., McIntyre, C., & Brown, P. (2019). Emerging technologies for improved deep brain stimulation. Nature biotechnology, 37(9), 1024-1033. * Polania, R., Nitsche, M. A., & Ruff, C. C. (2018). Studying and modifying brain function with non-invasive brain stimulation. Nature neuroscience, 21(2), 174-187. * Santarnecchi, E., Brem, A. K., Levenbaum, E., Thompson, T., Kadosh, R. C., & Pascual-Leone, A. (2015). Enhancing cognition using transcranial electrical stimulation. Current Opinion in Behavioral Sciences, 4, 171-178. * Grossman, N., Bono, D., Dedic, N., Kodandaramaiah, S. B., Rudenko, A., Suk, H. J., ... & Pascual-Leone, A. (2017). Noninvasive deep brain stimulation via temporally interfering electric fields. Cell, 169(6), 1029-1041. Powered by Firstory Hosting…