What’s in a name? Likely a brand. In the social era, personal brands are a market-defining career tool, generating influence and opportunities. Join us for expert branding insights from race car driver Julia Landauer, "College Prep" blogger Carly Heitlinger, brand expert Holly Lynch, and Kate White, former editor in chief of "Cosmopolitan." Moderated by Kelly Hoey of Women Innovate Mobile, the panel will discuss strategies and tactics to thrive in the social business world by making your personal brand a business asset.