Episode 53: Amazon/NFL Sunday Ticket, Duplicate SEO Content, Facebook Glasses, Local TV Ads, Buy Now Pay Later, William Sonoma eCommerce & URL Structures.


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Amazon is likely the front-runner for NFL Sunday Ticket [source]. The NFL may ask for up to $2.5 billion per year for the package, a source said. I expect to see more of the major technology/digital companies (Amazon, Facebook, Google, Apple, Twitter and Netflix) snag the rights to major sporting leagues. It’ll be tough for traditional media outlets to compete with the deep pockets of technology.
Do you have duplicate content on your website? If you have similar content on multiple pages or content that’s eerily similar from elsewhere on the web, this can negatively impact your site rankings on Google. I wrote a blog on the complete guide to duplicate content.
Facebook recently announced Facebook glasses, in conjunction with Ray-Ban [learn more]. The glasses can take photos, record video, answer phone calls and play podcasts. Google failed with smart glasses so it’ll be interesting to see if Facebook can succeed. I did love THIS TWEET which mocked Facebook for choosing Mark Zuckerberg to be the model to introduce these glasses. As a marketer, I love good cringe worthy, good old fashion local television advertisements.
I was in Kansas City this past weekend and came across this gem of a commercial for a local personal injury lawyer, Tarzan the Lawman [view commercial]. While some may balk at the ads, they are memorable and must work. I saw billboards all over the city for this firm and they were spending major dollars on television ads. As for their website, well I think I know someone who can help spruce things up :)
The other week in my email blast, I talked about how BNPL (Buy Now Pay Later) is exploding. Square announced it had acquired AfterPay. Shortly thereafter, it was announced that Amazon and Affirm entered a partnership. Well, the stock is up another 25% after reporting 71% revenue growth and strong guidance [read CNBC Story].
eCommerce accounted for 65% of William-Sonoma's total revenue [source]. Prior to the pandemic, eCommerce accounted for less than 30% of sales in the furniture category. William-Sonoma's stock has more than tripled since the pandemic lows [view here].
Do you want to drive more traffic to your site from qualified prospects? I have a tip for you [watch my video]. Jot down the 10 most popular questions you get asked by your customers. Write a 750-100 word blog post answering each of these questions. Post each blog onto your site. Start using this blog as sales collateral when your customers call again asking these questions. The beauty of this strategy is you’ll likely get new customers from people who search for these exact questions on Google.

When we build a new website or optimize a site for SEO, the first thing we look at is the URL Structure. Think of a URL Structure similar to house. Both need a strong foundation to avoid future issues and set you up for future success. I wrote THIS BLOG on creating the optimal URL Structure for SEO.

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