The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine

Med Spa CEO

Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business.

HIGHLIGHTS

• How long ads should run to generate a return.

• The minimum ad spend needed to see results.

• Neal’s formula for building high-ticket sales systems that convert.

• What’s changed in the paid ad landscape post-COVID

• What works best for med spas right NOW.

• How to capitalize on aesthetic marketing trends in 2024 and 2025.

• How Meta’s advanced targeting improves lead quality and conversion rates.

• Tips to increase ad spend without overwhelming your business.

• How to minimize no-shows and optimize appointments.

• How to switch from hard selling to a consultative approach.

• Strategies to improve patient retention and lifetime value.

RESOURCES + LINKS

Schedule a Discovery Call with Patient Engine HERE

Book a Strategy Call with us HERE

FOLLOW

Neal: @nealkarski

Heather: @heatherterveen

Website: heatherterveen.com