174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!

Martina Flor’s Open Studio

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.

Topics Covered:

✅ Leaving agency jobs to pursue a creative career

✅ The power of community in the lettering world

✅ How art licensing became a key revenue stream

✅ Overcoming imposter syndrome and self-doubt in design

✅ Why typography and lettering can feel intimidating—and how to push through

✅ Finding confidence despite critique culture in design schools

✅ Their early lettering projects and learning experiences

✅ The importance of practice, challenges, and mentorship in lettering

🎨 Want to learn lettering from Ilana and Katie?

They’re part of the Lettering Seminar 2025, a signature program to master the art and business of lettering! Sign up for the waiting list at theletteringseminar.com.

🔗 Links & Resources:

Goodtype Website: goodtype.us

Follow Goodtype on Instagram: @goodtype

Join the Lettering Seminar 2025 Waiting List: theletteringseminar.com

Enjoy the episode and get inspired to take your lettering to the next level! 🎉