The Rise and Rise of Hide to Tide with Maddie Beatty

Married to the Land

When it comes to work shirts, we all value quality and durability—especially in the agricultural industry, where spending long days under the hot sun or in the chill of cooler months is just part of the job.
Enter Maddie Beatty, who, along with three others, started playing around with the idea of creating a work shirt brand that would capture their adventures from the sea to the stations.
From this idea, Hide to Tide was born. Nearly four years later, Maddie has taken over the reins entirely, with a mission to produce Australia's highest quality, most trusted work shirts. In 2023, Hide to Tide was recognised as the Most Innovative Work Shirt Brand of the year.
Though Maddie isn't originally from the country, she has embraced everything rural life offers, from the opportunities to the lifestyle. She marry her forever, Ben, a helicopter pilot, and is just beginning an exciting chapter in her life. Maddie is a kind, creative, and driven young woman making her mark in the agricultural sector—definitely one to watch!
Maddie is also passionate about bridging the gap between urban and rural communities, helping those in metropolitan areas understand the realities of working in agriculture and why it matters so much.
Hide to Tide shirts are known for their excellent quality, with perfect sleeve lengths and a fabulous range of colours. The brand is also expanding into a children's range, so make sure to check it out!
Find out more at www.hidetotide.com.au
Follow Maddie on Instagram and follow her Instagram picks or social suggestions:
@hidetotide
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@married_tothe_land

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