Why Having Less Offers and Packages Will Increase Client Bookings - 114

Marketing your Private Practice with Kathy C

If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.

This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.

When practice and business owners aren’t getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!” But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away.

This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.

Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy’s 5-step checklist to help you simplify your offers.

You’ll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?”

Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!

The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/114

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