How To Build An Audience: The Basics

Marketing With A Twang

How do you build an audience from the ground up?

First, realize you can't do everything, so pick your battle.

Define your audience. Who do you want to work with? Where are they? What are they saying? What is the biggest challenge your offer solves for them?

Remember the 5 x 5 x 5 rule.

If a lead doesn't convert to a client in the first 5 weeks, it will take at least 5 months, and they will need to opt in 5 times to your lead magnets, challenges, webinars, etc.

If you have a podcast, then get them to listen to it. Leads who listen to a podcast episode will close as a new client more than 93% of the time.

If you don't have a podcast, keep publishing relevant content on your social media account(s) and email.

Pick a platform and post often.

You're trying to learn what connects with your audience. Pay attention to how they respond and make more content around the items they react to the most.

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1. Building Audience (00:00:00)

2. Email Marketing and Content Strategy (00:11:15)