Episode #10 Measuring Your Results

Marketing Tools Podcast

First of all, thank you to Robert Cahill of Northwestern Tech and Cahill.Media for appearing as a guest on today's show. He has a ton of experience measuring marketing results.

Often times, small business owners can find it difficult to accurately measure their marketing efforts. Henry Ford famously said, “I know at least half of my advertising budget works; I just don’t know which half.”

Today's episode will focus on tips to help you quantify what your gut is telling you, as well as ease your mind when trying to find the perfect advertising mix.

Enjoy...