Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

Marketing Technology Podcast by Marketing Guys

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.

Topics we cover:

• How to use proven frameworks: AIDA and PAS
• How to touch on the emotional state of prospects, rather than sharing specs and benefits
• Examples of companies that have successfully used these frameworks
• Selling to people without them knowing they are in the sales process

LinkedIn John: https://www.linkedin.com/in/johncaprani

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