In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies. During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)! Marketing sucks. Let’s learn together. Hit play to discover: The mindset trick that helped Megan kickstart some major business growth spurts The impacts that shopping small and local can have on your wider community How to discover (and support) your new favourite small businesses Please rate, review, and subscribe! Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned. Timestamps: 00:12 Meet Megan Munro 02:13 Launching Caribou Gifts 03:54 Going brick-and-mortar 07:32 Why support small businesses? 11:53 Misconceptions about shopping small 14:42 Curation process 19:14 Customer experience 23:20 Wholesale tips 27:09 Supporting small businesses 29:34 Your action item & outro Links mentioned: Megan Munro caribougifts.ca Instagram: @caribougifts Let's Get Your Products Sold with Heather Hird marketingsucks.buzzsprout.com/2296686/episodes/14638712-let-s-get-your-products-sold-with-heather-hird — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…