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เนื้อหาจัดทำโดย Amanda Casinha-Ginther เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Amanda Casinha-Ginther หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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เนื้อหาจัดทำโดย Amanda Casinha-Ginther เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Amanda Casinha-Ginther หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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44 ตอน

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Marketing Sucks explicit

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Manage series 3550086
เนื้อหาจัดทำโดย Amanda Casinha-Ginther เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Amanda Casinha-Ginther หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

  continue reading

44 ตอน

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Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically. As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Easy ways to weave your story into your marketing (without making it about selling) How to lean into your brand’s pillars and stay in your lane What you can learn from the brands that are absolutely crushing it! Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps:‌ ‌ 00:11 Intro 02:33 Meet Phil Ginther 03:50 Phil’s business journey 05:36 Leaving the daily grind 07:44 Joining Spin Master 10:35 “Know thyself & thy lane” 12:33 Leaning into your pillars 15:51 User-generated content 17:03 Red Bull & Liquid Death 19:29 Brand voice exercise 24:30 Your action item 27:24 Quick-fire questions 28:27 Headphone story & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk about the signs and symptoms you should keep an eye on during the winter months — and the mental health strategies that can help you kick off the New Year with less overwhelm! Tune in to learn how Blue Monday outgrew its gimmicky origins, why January is a mental health danger zone, and how to get seriously proactive about self care. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to recognize the signs that you may suffer from seasonal affective disorder How to reduce (or even prevent) poor mental health outcomes in the winter How to forecast and prepare for the ebbs and flows of your mental health Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Timestamps:‌ ‌ 00:11 Meet Natacha Pennycooke 01:41 Blue Monday 06:32 SAD & holiday stress 09:55 Prevention & prediction tips 16:17 Link between business & personal health 19:45 Mental health as a moneymaker 24:13 Investing in self care 25:59 Activating states of rest 29:59 7 types of rest & 5 closest people 34:14 Check-ins & hell months 37:37 Your action item 38:42 Outro Links mentioned:‌ ‌ Natacha Pennycooke natachapennycooke.com theacceleratedleader.com Instagram: @natachapennycooke.therapy , @natachapennycooke.ceo We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers amazon.ca/We-Should-All-Be-Millionaires/dp/1400221625 7 Types of Rest — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. In this episode of Marketing Sucks, I sit down with Francesca Brunsden, a Mindset and Human Design Alignment Coach who works with women who are sick and tired of the status quo, living on autopilot, and putting their needs last. We talk about how being a mom of three young kids during the pandemic led her to carve out a unique niche, how she helps her clients get the most out of their mornings, and what it means to be in a state of sacred serenity. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to make space for productive rest during the day (while still getting things done) The power of environment when it comes to mental wellbeing How to visualize a more relaxing life, carve out that intention, and then take ACTION Please rate, review, and subscribe! Guest bio: Francesca Brunsden is on a mission to help women guide themselves toward their goals while enjoying fulfillment in the day-to-day and practicing what it means to be relaxed in a world that promotes anxiousness. Through her group program and recently published journal, Diaries of a Relaxed Woman, she inspires women to find balance and joy. Francesca is an expat living in Toronto with her husband and three young children. Timestamps:‌ ‌ 00:11 Meet Francesca Brunsden 02:34 Francesca’s journey 05:46 Pandemic pivot 09:18 Sacred serenity 12:04 Rest & productivity 16:47 How to start a daily practice 20:48 Morning ritual 22:36 Power of environment 26:19 Visualizing & setting boundaries 31:57 Forgetting the “how” & taking action 37:32 Your action item & outro Links mentioned:‌ ‌ Francesca Brunsden francescabrunsden.com Instagram: @francesca_brunsden Diary of a Relaxed Woman: A Daily Journal Practice amazon.ca/Diary-Relaxed-Woman-Journal-Practice/dp/B0DH3S3D6Q — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why we need to reject martyrdom and start asking for the help we need The trick to giving constructive feedback without making it weird How to build genuinely incredible client relationships (and throw killer events!) Please rate, review, and subscribe! Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality. Timestamps:‌ ‌ 00:12 Intro 01:40 Meet Erin Binns 03:00 From hotel sales to consulting 06:41 Speaking on stage 08:55 “Busy as a badge of honour” 11:54 Rejecting martyrdom 15:51 Self-awareness & feedback 17:41 The Simplicity Shift 23:25 Setting expectations 27:50 Prioritizing the right things 29:59 Building client relationships 34:14 Gather Society 37:59 Hosting an outstanding event 45:31 Your action item 47:33 Outro Links mentioned:‌ ‌ Erin Binns erinbinns.com Instagram: @erinbinns Gather Society gathersociety.ca Simplicity Shift Checklist — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. Our conversation dives DEEP into energy management and stress reduction. Tune in as we get real about the expectations of mompreneurship, the rise of crappy wellness trends (and what ACTUALLY works), and how to change the internal stories that keep you stressed out and guilty. BONUS: Chernell delivers a fabulous guided energy session that will connect you to your body and leave you feeling more grounded! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How guilt builds up in the body (and how to start releasing it) The most valuable lesson that Chernell teaches clients — and how to implement it The big a-ha! moment that led her to launch her business Please rate, review, and subscribe! Guest bio: Chernell is a Certified Health Coach, award-winning Registered Massage Therapist, speaker, and two-time bestselling author. She is a wife, mom of 3, and the founder of the Energized Mom Method, her signature program where she moves moms and female entrepreneurs from burnout to next-level energy with ease. Timestamps:‌ ‌ 00:12 Intro 04:03 Meet Chernell Bartholomew 07:06 Guided energy session 10:30 Why she launched her business 12:39 Releasing guilt & asking for help 15:17 Energy management tips 17:22 Changing the story 22:07 Being intentional with time 27:41 Diet trends 32:30 Having more fun 35:23 Crafting story 38:56 Chernell’s evolution 42:54 Tetris & knowing your power 47:19 Putting woo-woo into action 48:23 Your action item 50:33 Outro Links mentioned:‌ ‌ Chernell Bartholomew vitalitymvmt.com/energized-mom-method Instagram: @chernell.energycoach — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies. During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The mindset trick that helped Megan kickstart some major business growth spurts The impacts that shopping small and local can have on your wider community How to discover (and support) your new favourite small businesses Please rate, review, and subscribe! Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned. Timestamps:‌ ‌ 00:12 Meet Megan Munro 02:13 Launching Caribou Gifts 03:54 Going brick-and-mortar 07:32 Why support small businesses? 11:53 Misconceptions about shopping small 14:42 Curation process 19:14 Customer experience 23:20 Wholesale tips 27:09 Supporting small businesses 29:34 Your action item & outro Links mentioned:‌ ‌ Megan Munro caribougifts.ca Instagram: @caribougifts Let's Get Your Products Sold with Heather Hird marketingsucks.buzzsprout.com/2296686/episodes/14638712-let-s-get-your-products-sold-with-heather-hird — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel good about pulling out their credit card. This short and sweet solo episode of Marketing Sucks is packed with juicy psychological insights that’ll help you make more sales without feeling sleazy. Listen now to discover the three key areas in the brain responsible for decision-making - and the science-backed marketing techniques that will help you appeal to each. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to layer different marketing messages to keep your sales steady over time How to balance storytelling with analytics and data-based selling How to trigger a sense of urgency while creating a feeling of safety Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:49 Layering messages 03:15 Neocortex 04:47 Limbic system 06:39 Reptilian brain 08:43 Creating a holistic experience 10:43 Your action item 11:42 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops. Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What you can do if your post is flooded with unwelcome comments and opinions When to give yourself permission to stop engaging on your post How to pick out (and block) the new followers you DON’T want Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 00:53 The Reel 05:13 The response 07:28 Responding to comments 08:43 Handling negativity 10:51 Pruning your audience 12:07 Value over virality 13:17 Prepare for the unexpected & leverage the moment 14:24 Outro Links mentioned:‌ ‌ The infamous Reel instagram.com/reel/DBOPm3UJXku — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t . Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps. In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What to ask yourself when going through your sales data How to pinpoint and track your best sources of engagement, so you can stop wasting time and money on bad investments How and where to conduct a brand voice audit, so your messaging stays consistent and authentic Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 02:35 Why reviews are important 04:16 Revenue growth 06:05 Audience engagement 07:12 Email marketing 07:47 Paid ads 08:38 Audience brand voice audit 09:46 Customer journey & experience 12:34 Take a break 14:16 Goal-setting tips — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expectations, brands will need to switch up their strategy to stand out and stop the scroll. But while many experts are hyping up sexy new tech as the 2025 game-changer, I see content, connection, and community playing a huge role in brand-building and revenue growth over the next 12 months. Grab a pen and get ready to take some notes - this juicy episode of Marketing Sucks reveals my top five marketing predictions for 2025 (and what to implement in order to get your best results). You’ll get my hot takes on paid influencers, boring Instagram posts, ethical marketing, social fatigue, and more! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why affiliate marketing will have a major moment in 2025 (and how to get a head-start) Why digital content will become more dynamic - and why random b-roll footage just won’t cut it How to engage in the ethical branding your audience is starting to expect from you Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:23 Authentic reach 04:05 Interactive & dynamic content 06:04 Engage or miss out! 07:50 Sustainable & ethical branding 11:18 Mental health 12:14 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your unique gifts. Instead of twisting into a pretzel trying to fit someone else’s mold, you need to identify and lean into your authentic superpowers in your businesses. Superpowers are more than just skills or talents. They’re a combination of strength, experience, and perspective. When you know how to work with them, they can help you build your business with way more ease and confidence... and identifying your gifts is easier than you think. You’ll walk away from this episode of Marketing Sucks with the tools you need to own your superpowers and start standing out in your market! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How I realized my superpowers (and how I wield them in my business!) A simple activity that will help you uncover your true superpower How to apply your superpowers to your marketing and content strategy Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 01:19 My superpowers 04:42 Finding your superpowers 05:31 Why superpowers matter 06:52 Superpower activity 08:42 Applying superpower to strategy 10:39 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you! In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The best moments to ask for reviews from your customers The best channels for featuring your client testimonials How to help your customers craft powerful and effective feedback (and how to leverage negative reviews!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro & statistics 03:17 Why reviews matter 05:37 Requesting reviews 07:47 Best places for testimonials 10:20 Turning reviews into social content 12:10 Ads, testimonial libraries & user-generated content 13:21 Leveraging negative reviews 14:19 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game. During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ A simple hack for getting customer feedback that’ll help you identify product opportunities How to win awards and earn recognition for your products The mindset shift that can help you find more joy in your life and work After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae! Please rate, review, and subscribe! Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow. Timestamps:‌ ‌ 00:12 Meet Peter Lee & Andrea Mourad 01:15 Story behind the brands 04:18 Brand evolution 07:11 Identifying gaps 11:35 Biggest e-comm challenges 15:46 Support the good brands! 17:50 HumaColl21 21:32 Winning product awards 24:39 Believe in your products 26:41 Balancing life & business 29:26 Working abroad & mindset shifts 34:24 Favourite products 37:21 Upcoming launches Andrea Mourad and Peter Lee Peter Lee & Andrea Mourad lovesaranghae.com [20% off the entire website with promo code GRINDSOCIAL20] Instagram: @lovesaranghaeskin Our favourite products: — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and only Natacha Pennycooke, award-winning psychotherapist and leader in workplace mental health and safety, to talk about our heightened risk of mental health issues during these sun-deprived months, and what we can do to stay healthy and protect our peace. Tune in to learn the physical and emotional symptoms you should watch out for (and what to do when you recognize them), how to cultivate some game-changing self-compassion, and why we all need to overcome the internal stigma that keeps us from asking for the help we need. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Common challenges we face during the winter months — and the 4 Ds that will help decrease your mental load! How your mind and body team up to slow you down when you ignore their signals How to build resiliency without hitting burnout Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a Leader in Workplace Mental Health & Safety, Mindset Coach, award-winning Psychotherapist, and CEO of Natacha Pennycooke Psychotherapy, a private group practice of therapists who help people struggling with fear and self-doubt, and who have been historically racialized and marginalized in their quest for success. As a Mindset Shift coach, she believes that understanding the power of the mind is key to unlocking and unblocking our greatest potential. As a consultant, she specializes in facilitating mental health strategies that incorporate wellness and inclusion for long-term growth and productive change. Timestamps:‌ ‌ 00:11 Welcome back, Natacha Pennycooke! 03:11 World Mental Health Month 04:27 Symptoms to watch for 07:13 Common challenges & the 4 Ds 11:18 Building resiliency 14:34 Self care 16:57 Cultivating self compassion 21:57 Overcoming stigma 26:42 Submit questions! 27:16 Outro Links mentioned:‌ ‌ Natacha Pennycooke natachapennycooke.com theacceleratedleader.com Instagram: @natachapennycooke.therapy , @natachapennycooke.ceo World Mental Health Day who.int/campaigns/world-mental-health-day — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — and how do you make it feel seamless for your followers? In this episode of Marketing Sucks, I reveal my best tips and strategies for showing up online again in an intentional and strategic way, from getting reacquainted with your audience to catching up on the hottest social trends you may have missed. Listen now to learn how to get back onto your socials in a way that feels good for you and your followers, cuts down on the overwhelm, and truly makes sense for your business goals. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ 3 reasons why I decided NOT to show up on my business account over the summer How to ease back into regular posting (and what your first Reel could look like!) How to renew your marketing with intention, so you can get the results you want without doing more than you need to Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:05 Redefining success 03:44 Prioritizing life 06:13 Explaining the break 07:51 Marketing with intention 09:00 Playing catch-up 10:01 Choosing your schedule 12:07 Action item & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…
 
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