Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin

Marketing Meetup Podcast

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin.

Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange!

Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth.

Which is exactly what this session was all about. Over the course of an hour, Katie covered:

🍌 the ingredients needed for embracing change

❓ the importance of curiosity

🌳 why cultivating a growth mindset matters

Katie’s answers to the community questions were just as thoughtful as her presentation, so do give the full thing a watch below, or read on for the key takeaways.