Marketing in the Era of AI: Ethics Meets Innovation with Buddy Waddington

Marketing in the Raw with Adam Helweh

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the human touch, the importance of responsible AI use, and the future of marketing in an AI-driven world.

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