Driving Growth Through Bold Marketing Innovations with Heidrun Luyt

Marketing in the Madness

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In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo.
Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape is a fearless approach to bold marketing innovations.
This week on Marketing in the Madness, we're looking into the transformative power of innovation and commercial growth with our brilliant guest, Heidrun Luyt. A seasoned commercial transformer who’s crossed industries to bring fresh, bold perspectives to marketing.
But, we're doing more than just talking about innovation, we’re dissecting how it drives profitability and transforms businesses.
Heidrun shares her incredible journey—from fashion retail to B2B SaaS—and how breaking industry norms has fueled her success. Together, we explore the importance of being brave in your marketing strategies and why sometimes, the most significant innovations are not about new technology but about daring to do things differently.
🚀 The Courage to Innovate
We discuss why brands need to break the rules of the traditional playbook and embrace bold, new strategies to drive true growth. And why staying in your lane might just be holding you back
🤝 The Intersection of Marketing and Commercial Growth
We explore how bold marketing innovations aren't just about brand awareness but a crucial driver of sales and profitability. Heidrun emphasises the importance of marketing teams stepping into the light and leading commercial transformation
💡 Innovating Beyond Technology
Discover how simplification and customer understanding can lead to some of the most impactful innovations, even in industries as complex as derivatives trading
👥 The Shift to Social-First B2B Marketing
As social media dominates more of our daily interactions, Heidrun highlights the importance of B2B brands showing up where their customers live—online. It's the perfect opportunity to learn how to effectively merge B2B and B2C strategies to create a seamless customer experience
⚡ From Digital to Real
Why digital-only strategies are no longer enough. We uncover how going "real" with out-of-home advertising and physical presence can make a significant impact in a crowded digital space
So, whether you’re looking to shake things up in your current marketing approach, understand how to better align with sales teams, or simply gain inspiration from someone who’s mastered the art of cross-industry innovation, this episode is packed with actionable insights.
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Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not reflect the views or opinions of the brands or organisations they are associated with. The content discussed is intended for informational and entertainment purposes only.
Heidrun Luyt
https://www.linkedin.com/in/heidrun-luyt/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

บท

1. Breaking Marketing Rules for Growth (00:00:00)

2. Introduction to the Podcast and Heidrun's Background (00:02:31)

3. The Importance of Customer Value and Industry Diversity (00:04:55)

4. Innovation in B2B Marketing (00:08:27)

5. The Role of AI in Marketing (00:19:18)

6. The Importance of Ideal Customer Profiles (00:25:30)

7. The Role of Marketers in Driving Commercial Growth (00:30:20)

8. Conclusion and Final Thoughts (00:38:52)