How is AI going to change marketing?

Marketing Espresso

If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation.
And I love that you've asked me this question. 'How is AI going to change marketing?'
So lets chat about the polarising effects of AI, like everything there is light and shade.
Yep I am going to bring forward not only the issues around content creation and plagerising, I also want to bring forward to conversation about the ethical impact of AI, the environmental impact of AI, and the crucial importance of maintaining human connection and authenticity in marketing.
I am going to argue against the over-reliance on AI for content creation and storytelling, highlighting the irreplaceable value of our human emotion and the personal touch in your marketing to make you stand out from over crowded channels.
Mindfulness is key to effectively integrating AI into business practices.

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