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3: How your audience insights can give your ads a competitive edge
Manage episode 447455747 series 3606164
เนื้อหาจัดทำโดย Audioboom and Marketing Beat's Marketing Bites เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Audioboom and Marketing Beat's Marketing Bites หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Today’s tech-driven marketing landscape means brands and advertisers have a plethora of data at their fingertips. But how can they ensure they are making the most of this insight?
In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign.
Joining us to give us their unique perspective are Thom Arkestaal, director, advertising insights, Microsoft Advertising and Xanthe Pickford-Avery, head of search, The7Stars.
We'll be covering how consumers are connecting with brands and advertising, how important brand recognition is to advertising effectiveness, and what pieces of insight are most crucial to brands looking to attract new consumers.
Join us for another insightful episode of Marketing Beat's Marketing Bites.
In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign.
Joining us to give us their unique perspective are Thom Arkestaal, director, advertising insights, Microsoft Advertising and Xanthe Pickford-Avery, head of search, The7Stars.
We'll be covering how consumers are connecting with brands and advertising, how important brand recognition is to advertising effectiveness, and what pieces of insight are most crucial to brands looking to attract new consumers.
Join us for another insightful episode of Marketing Beat's Marketing Bites.
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