Ex-Pats Talking About the Use of English in Content Marketing


Manage episode 277197245 series 1946938
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Doug and Kelly quickly jump on an interesting topic that most American marketers don’t think about, the acceptable use of the English language in Content Marketing. If you are like our team, getting out of the states is not a regular occurrence and interacting with anyone from another language or country can be a difficult task. As Doug notes, we have become so self-centered as Americans that we expect the world to be just like us.
Because of this, the rest of the world has had to shift the approach to the languages they use, and English becomes the defacto second language. The big question for us is what form of English?
In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat topics you won’t want to miss.
Biography: Kelly Hungerford
I’m a native Californian working with European brands leading digital transformation initiatives, programs, and digital marketing projects across the EMEA region. For the past 20 years I’ve held roles spanning large account sales, customer development, and technology for fortune 500 companies and startups in retail, low-tech and high-tech industries.
For startups and small business, I founded Communityworks, a social business service. Communityworks focuses on helping business owners develop a sustainable relationship with end users, customers, and brand advocates to support business growth, revenue, retention, and loyalty goals.
If you haven’t gotten the message yet, I’m a believer in sharing and collaboration. In 2015, I co-founded Women in Digital Switzerland along with two other amazing women to help raise the visibility of the talented female workforce across the country. In less than two years we’ve grown to into a non-profit association of more than 1600 women (and men!) across six cities in Switzerland.
Biography: Doug Kessler
Doug is a displaced Yank who started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B. Doug is a content marketing junkie. He’s a copywriter at heart but with a secret jones for analytics. And Lagavulin.
Full show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-09/

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