Ep 357: 2024 Summit Recap!

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 357: 2024 Summit Recap!

Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season!

Story Time (7:00)

• Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week.
• Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how marketers have been putting it into action.
• Kevin welcomed builder leaders to his home for pancakes recently while they were in town, and discusses Rob Hahn's talk from Summit.

In The News (22:18)

• Meta Movie Gen sets a new standard for immersive AI content (https://ai.meta.com/research/movie-gen/)
• TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars (https://digiday.com/marketing/tiktok-joins-the-ai-driven-advertising-pack-to-compete-with-meta-for-ad-dollars/)
• From Transact to Transform: How to Sell to 55+ Buyers (https://www.thebuildersdaily.com/from-transact-to-transform-how-to-sell-to-55-buyers/)

Things We Love - Things We Hate (53:41):

• Jackie was the cheerleader for Julie and Jessie as they ran the Chicago half marathon before Summit, and was inspired by them to get into running and perhaps try a half marathon.
• Jen's favorite thing is her "Affirmator" cards she reads off at work with the team
• Kevin really enjoyed the architectural photography walk that was planned at Summit, which was a good reminder to get together in small groups and enjoy the city together. He hates Amazon's address tool, and all of the bugs that occur when trying to ship things to other people.
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