Ep 174: The Home Builder Visual Content Series

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · The Home Builder Visual Content Series

Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow’s pause on purchasing new homes, and the helpful update to Instagram stories.

Story Time (1:26)

Jackie shares the exciting news of the launching of DYC’s new website, the first month of data from a new builder marketing partner launch, and why she's thankful she attended the Woman in Residential Construction event.

Sam shares her new home shopping story in Colorado and how she ended up having a disappointing experience with a nonresponsive online sales team.

Andrew’s neighbors are starting to sell the homes, and some of them are not realistic about their home prices.

In the News (19:11)

When Humanlike Chatbots Miss the Mark in Customer Service Interactions (ama.org)

iBuying is Hard: Zillow Pauses New Purchases (mikedp.com)

Lennar plans neighborhood of 3D-Printed Homes with Icon (builderonline.com)

Facebook says it’s refocusing company on ‘serving young adults’ 45. Expect changes to Instagram to highlight Reels (theverge.com)

Instagram now lets all users share links in Stories via Link Stickers (techcrunch.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!