Personalized Nutrition & DSM’s Revamped Brand Strategy

Mapping The Nutraceuticals World

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.

The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the growing global population healthy.

The new brand strategy includes restructuring DSM’s human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services. The company said this reflects its position as a reliable, innovative, purpose-led partner.

In this podcast, Philip Eykerman, president of DSM Human Nutrition & Health, discussed the company’s strategic restructuring and purpose-led focus.

James Bauly, head of personalized nutrition at DSM Human Nutrition & Health also offered perspective on the company’s approach to innovation and the future of personalized products.