#193: 3 Last-Minute Black Friday Promo Ideas To Increase Q4 Sales

Making It in The Toy Industry with The Toy Coach

It's that time of year again, and Black Friday is just around the corner. If you're still finalizing your Black Friday promotions, or you haven’t even started thinking about them yet, stress less! This podcast episode has got you covered with 3 easy to implement, last-minute ideas to boost your holiday sales at this important time of the year.

To kick off this episode you’ll get an overview of a 2022 holiday sales report provided by Adobe Analytics and compare and contrast that report to projected consumer spend in 2023. From there we'll dive into these strategies to help you make the most out of Black Friday while taking into consideration your unique customers. From descending discounts to offering MORE instead of LESS, we'll explore creative ways to attract customers and enhance their shopping experience.

Make sure that you have important elements like abandoned cart campaigns and SMS texting setup to reach customers in unique ways. Press play, listen, learn and then take action on these last-minute promo ideas to make this holiday season a successful one for your toy brand.

EPISODE CLIFF NOTES:

• Discover the Power of Descending Discounts to keep customers engaged over the entire holiday weekend.
• Add Value with Holiday-Specific Freebies when deep discounts aren't feasible for your profit margin. Learn ideas for freebies that can enhance the customer experience.
• Surprise Your VIP Customers and stand out from the competition by doing this one thing before Black Friday even begins.
• Don’t stop at Cyber Monday, embrace Give Back Tuesday and plan your give back campaign and the promotion of it.

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/193

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