The Evolution of Analytics and Category Management - Michelle Tisdale - Making Better Decisions - Episode #28

Making Better Decisions: Leaders in Data

In this episode, we dive deep into the evolving world of analytics and category management with Michelle Tisdale, a seasoned data expert and a passionate advocate for harnessing the power of AI and analytics in business. Michelle shares her journey from traditional category management to business intelligence and performance. We explore how modern data strategies can drive real business impact, the importance of building strong analytics teams, and the human elements that contribute to her professional success. Plus, Michelle gives us a peek into her interests beyond analytics, from fashion to baking!

Key Takeaways:

• Human-Centric Analytics: As companies integrate AI, they must ensure roles are aligned with employees' skill sets rather than expecting everyone to become a technical expert.
• Category Management’s Shift: What was once called category management is now an integral part of business intelligence, encompassing broader business performance metrics beyond just sales data.
• Collaboration with Analytics Enthusiasts: To build a data-driven culture, identify curious and passionate individuals across departments and engage them in analytics projects.
• Finding the Right Talent: Michelle stresses the value of hiring skilled analytics professionals who stay current with industry advancements, whether in-house or contracted.
• Power of Community and Networking: Building a network through industry events, LinkedIn, and local meetups is invaluable for discovering and connecting with analytics talent.

Quote of the Show:

• "If you can survive through category management and figure this stuff out, that’s the foundation you want. And if you can do that, come on my team—I’ll take you." – Michelle Tisdale

Links:

• LinkedIn: https://www.linkedin.com/in/misstiz/
• Website: https://omnicomcommercegroup.com/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/6PpvYXoXjAYl8auDpmShYi
• Apple Podcasts: https://podcasts.apple.com/us/podcast/making-better-decisions-leaders-in-data/id1739178505
• Amazon Music: https://music.amazon.com/podcasts/5e2ec300-0c66-4e24-8b01-0586af60235c/making-better-decisions-leaders-in-data
• Podchaser: https://www.podchaser.com/podcasts/making-better-decisions-leader-5672586
• Transistor: https://www.makingbetterdecisions.live/episodes
• YouTube: https://www.youtube.com/@MakingBetterDecisions/podcasts