Episode 5: How Artificial Intelligence (AI) Can Ruin Your Marketing

Make Moments That Matter Podcast

Find out how AI can impact marketing in 2024 (and beyond), and why it’s important not to view AI as a quick fix.

Hey there, saucy listeners!

On today’s episode of the Make Moments That Matter podcast, Kim and Shawn discuss how they believe AI is going to shake up the marketing world in 2024 and beyond.
Sure - there is a lot of focus right now on the benefits AI can bring to your business. But on Episode 5, our hosts consider the cons if implemented incorrectly or in a less-than-thoughtful way.

They dive into why you can’t treat AI like a magic wand, and the importance of keeping the “human touch” in customer communication. Additionally, our dynamic duo also shares tips on using AI wisely; what to avoid for the best results; and warn against going all in without human fact-checks.
Kim and Shawn share some of their “trade secrets” about using AI to understand personalities better for super personalized client messages, meetings, and more! It’s not magic - it’s all about creating those real, genuine connections with your audience

The conversation brought ideas on how to keep the quality of your content top-notch, mixing in personal stories and feelings, even with AI lending a hand. Tune into Episode 5 to hear Kim and Shawn chat about all things AI in marketing – the good, the bad, and everything in between!