Jake Mannino: Breaking The Guinness World Record For Coaching

Make It Happen Mondays - B2B Sales Talk with John Barrows

Jake Mannino isn’t your average sales leader. As a Global Sales Director at Microsoft, he leads a team responsible for over $1B in annual revenue—but his true superpower lies in understanding people.In this deeply insightful episode, Jake joins John Barrows to unpack the psychology of motivation, the neuroscience of behavior change, and what it takes to build a high-performance culture in today’s AI-driven world. In 2025, Jake helped Microsoft set a Guinness World Record by coaching nearly 5,000 employees through its MCAPS Executive Coaching initiative—giving him a unique lens into what truly drives change.John and Jake dive into:

1. The difference between motivation and inspiration
2. Why most managers shouldn’t be coaches
3. The rising importance of emotional intelligence (EQ)
4. Why authenticity and active listening matter more than ever

Whether you’re leading a team or looking to lead yourself better, this conversation blends science, story, and strategy in a way that will leave you thinking—and acting—differently.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakemannino/

Check out Jake's Website: https://jakemannino.com/