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How Caspio Powers a Self-Service Media Buying Platform
Manage episode 492017354 series 3475732
เนื้อหาจัดทำโดย Paul Quirk, VP of Customer Success at Caspio, Paul Quirk, and VP of Customer Success at Caspio เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Paul Quirk, VP of Customer Success at Caspio, Paul Quirk, and VP of Customer Success at Caspio หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
In this episode of “Low Code, High Impact,” we sit down with Richard Gold, President and CEO of National Media Spots (NMS), a full-service media company that’s been in business since 2004 and a loyal Caspio customer for over 20 years. Known for their innovative NMS Rate Card program, National Media Spots gives clients real-time access to wholesale rates across TV, streaming, radio and digital channels. Their self-serve media buying platform empowers clients to make informed decisions without the usual delays that come with traditional buying methods.
Richard shares how the company’s original goal of capturing leads through their website evolved into a robust, Caspio-powered application that now manages over 50,000 leads and supports operations across departments. We explore how their long-term partnership with Caspio has helped them build a scalable system that enables faster turnaround times, greater transparency and seamless collaboration between consultants, traffic teams and clients.
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