Crowdfunding

Like, Bite & Share

Mike Tanzillo is one of the creators of Burger Lift, a device that ensures that you will never have soggy Hamburger buns again. Tanzillo, along with Matt Hureau and Jasmine Kakatikarn, started Burger Lift after a successful Kickstarter campaign. Learn how they did it, and what to avoid when crowdsourcing for your new food invention.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

• Even if you are able to fund a project without crowdfunding, Kickstarter and other platforms can be helpful in determining if there is a demand for your potential product.
• Don’t spend your money on services that automatically reach out to you offering media ad drops. Focus your money and attention on those who have influence over the audience that our product appeals to specifically.
• Don’t promise incentives that you can’t deliver. You might think it’s clever, but if you don’t follow through on the rewards that you promise your donors you will have a problem. Get a handle on what your shipping costs will be for sending out the rewards.
• You will need to allot a huge amount of time to creating and promoting the campaign. You will scratch and claw your way to your goal.
• There will be a lull in your campaign after the initial spike when you launch. Stay motivated through this lull, and keep pushing out the campaign. You will get a boost at the end because of the urgency of the campaign’s end, but it’s important to keep momentum going in between the spikes.
• Fail fast. Make things happen so that you can figure out what is working and what isn’t working quickly.

Links mentioned in this episode:

• Burger Lift on Good Morning America
• Elance
• MFG.com; Connecting Designers and Manufacturers

Learn more about Burger Lift

• Website
• Twitter
• Instagram
• Facebook