There Are Too Many Guitars?! | Juha Ruokangas

Life With Strings Attached

This week, I'm joined by Finnish master guitar maker Juha Ruokangas to talk about the future of guitars, music and his own business.
With over three decades of experience in the game, building some of the finest quality instruments available on Earth, Juha certainly has an interesting perspective on the changing world of the guitar.
It was fascinating to hear his thoughts on the culture and business of the guitar and where we're heading, and I hope you enjoy listening.
Patreon members will also get exclusive access to our extended conversation about how to run a successful guitar business, where we discuss the advantages of Juha's unique workshop structure.
Ruokangas Guitars: https://ruokangas.com
Join the Patreon: https://www.patreon.com/BusinessOfGuitar

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1. Introduction (00:00:00)

2. The guitar industry then and now over the last 30 years (00:02:08)

3. The world has too much music and too many guitars? (00:09:10)

4. Is the only solution to consume less? (00:24:01)

5. Where is innovation going in guitar and guitar music? (00:30:52)

6. A word from our sponsor (01:00:08)

7. The wilful self-denial of the luthier (01:00:36)

8. There are always new ideas (01:07:51)

9. Join us on Patreon (01:36:29)

10. We’re in the middle of a paradigm shift in music (01:37:14)

11. We find solutions (01:47:09)