Episode 4: The Magic of the Lidl Middle Aisle
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Manage episode 351315953 series 3418457
Lidl is world famous for its Middle Aisle – that magical place where you discover products you didn’t think or know you needed. In this episode, we speak to Jason Gunning Non-Food Senior Planner to learn how we choose what goes into that special place in every store, who is responsible for buying these often-quirky items and how we react to what is on trend in the market.
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