How to Connect Your Purpose with Your Business | James Rhee

Liberty Ventures Podcast with Alexander McCobin

In this episode of the Liberty Ventures podcast, I had the pleasure of talking with James Rhee, the national bestselling author of "red helicopter—a parable for our times."

We dive into the themes of truth, kindness, and purpose in entrepreneurship that drive him.
James shares his inspiring journey from private equity investor to unlikely CEO of Ashley Stewart, where he turned a struggling brand into a thriving success story that impacts the community, to TED Speaker and Johnson Chair of Entrepreneurship of Howard University
James emphasizes the importance of finding your own "red helicopter" — that source of wisdom and truth, or belief system, that can guide your decisions.
He recounts a powerful childhood experience that shaped his values, illustrating how embracing kindness alongside analytical thinking can transform not just businesses but also lives.
We discuss how crucial agency and mutualism are in our work, and I appreciate James’s perspective on how entrepreneurs can leverage their unique stories to create genuine connections and make a meaningful difference.

If you’re a founder, investor, or anyone curious about the intersection of purpose and business, you won’t want to miss this episode.

🔗 CONNECT WITH JAMES
👥 LinkedIn - https://www.linkedin.com/in/jamescharlesrhee
📸 Instagram - https://www.instagram.com/iamjamesrhee/
🐦 X - https://x.com/iamjamesrhee
🌐 Website - https://www.redhelicopter.com/

🔗 CONNECT WITH ALEXANDER
👥 LinkedIn - https://www.linkedin.com/in/mccobin/
🐦 X - https://x.com/amccobin
📸 Instagram - https://www.instagram.com/mccobin/
🚀 LIBERTY VENTURES
Liberty Ventures is an ecosystem of purpose-driven investors and entrepreneurs aligned on advancing a free and prosperous future.
Join our Angel Investor Network or submit your startup here: https://www.libertyventures.xyz/investing