#38: Tips and Advice From Real Estate Agents

Lets Talk About Real Estate with Lisa B

What did YOU learn the hard way in Real Estate? Let’s Talk About Real Estate - Lisa B and Bjorn Kunzel discuss relevant real estate topics this week. In my Facebook Group, Let’s Talk About Real Estate I asked the question, What did you learn the hard way? These were some responses from agents and we discussed each one - Not everyone has integrity. There's no loyalty in the game. Friends, family, and clients. Not all coaching is good coaching. Never take advice from someone who knows less than you do. Don’t spend your commission until you have it in your bank account. Do NOT let a group of buyers go in opposite directions. Keep them in a herd! Moving areas, including states every couple of years, doesn’t really work in real estate. Never tell a seller you have an offer coming prior to getting it on contract. If it’s not in writing - you have nothing.. Until it's in blood...! Talk to the neighbours! Some will list.. When they do, you lost a listing. Don’t get emotionally involved! Buyers are liars but sellers are worse. 5 minutes before an open is not enough time remaining to use the toilet. Not having bought enough of it 30 years ago. Connection and rapport are important, but if you don’t close.. you have nothing. You will not eat. Socks are optional. Make sure you’ve got the right keys to the property BEFORE an open. Lock the front door to the house before using the toilet. Never release the deposit to the vendor prior to settlement. Don’t ask the tenant on a date, they have boyfriends. People lie! The grind of everyday consistency is the hardest thing to do to be number 1. Parents + sales = Panadol. An interesting topic in Let’s Talk About Real Estate was.. Does your Signboard have your photo? We ran a poll Yes - 50 votes No - 41 votes A few agents commented and said that they don’t have photo boards said they don’t for the following reasons - They think it’s old school. A few said their heads are too ROUGH. Some said that it’s all about the property, not the agent. Their photo adds no value to the sellers. They are focused more on digital marketing and their brand to attract a wider scope.. YouTube etc.. The signboard is only local. A few brands like McGrath don’t have photo signs and they never needed it. The signs are cleaner and more consistent with their brand - They think it’s more corporate looking without photos. No cliched image or smiling faces - People might judge the agent by their looks. Principals want the brand promoted more than the salesperson. Build the brand presence. Don’t want a penis drawn on their head. If I was a principal and I had staff, I would keep it about the company and the brand. Especially if I was paying wages to staff members. If I was a one-person show and I was building a personal brand, I would focus more on personal branding - then I don’t have to promote two brands.