The key to effective advertising literacy for minors
Manage episode 398330468 series 3446037
In the digital world, kids are constantly exposed to advertising, but are they equipped to understand it? Sophie Boerman (University of Amsterdam and Wageningen University & Research) explores the concept of advertising literacy and uncovers the effectiveness of pictograms: small symbols designed to warn kids about sponsored content. This talk aims to clarify a very important question: how can we effectively create informed online consumers?
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