Ep 7: Organic Reach is in Decline But That’s Ok, with Paul Kontonis, CMO of WHOSAY

Leads2Scale

This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY. In his role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Paul is a 20-year digital media veteran with an industry-leading expertise in the business, marketing, programming, cross-platform video distribution and monetization of original digital content. During the conversation, Paul spoke about creating captivating branded content, why organic reach is in decline, how WHOSAY acquires new clients, and much more. This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.