Bonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase

Leads2Scale

This special bonus episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase. Michael joined NetBase a year ago and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for Meltwater, P&G, as well as General Electric. During the episode, MJ discussed what does "deep social listening" mean and how that has helped their clients, how NetBase utilizes all sorts of data to drive social media strategies, and how the company relies on innovation to brace for future challenges in social. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.