The Power of Focus: Jordan Harper, Founder & CEO of Barefaced

LEADING BRANDS — Wavebreak Podcast

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.

In this episode, we cover:

• Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.
• Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.
• Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.

Jordan Harper is the Founder & CEO of Barefaced.

Links Mentioned

• Barefaced
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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