#198: Danone and the 4Cs of Supply Chain Excellence

Leaders in Supply Chain and Logistics Podcast

*Hosted by Radu Palamariu*
In this episode, I interviewed Vikram Agarwal, Danone's Chief Operations Officer. Vikram provided an overview of Danone's global supply chain, which spans 55 countries and 48,000 employees and integrates economic growth with social responsibility. As well as shared his career journey and the strategic role of supply chains in driving business value.
Vikram outlines Danone’s approach to balancing short-term challenges with long-term vision using the 4C framework: Customer Centricity, Cost Competitiveness, Cash Efficiency, and Carbon Reduction. He shares how these strategies have improved customer service and sustainable growth.
He also emphasizes the importance of authentic leadership and building organizational capabilities. Vikram offers advice for young supply chain professionals, highlighting the need to focus on creating business value and inspiring teams.

Discover more details here.

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