S4E41 : The Experience of Engagement : Nick Bond : CXO and Founding Partner : Apex Scoring System

Lead With Your Brand!™

Jayzen is excited to welcome Nick Bond to the show. As a marketer and CX expert, Nick has an amazing knack for understanding true customer needs, that is the people represented by the data, and using it to create winning strategies for the brands that works with. He and his colleagues at Apex Scoring System have developed an AI-powered solution that uncovers and quantifies customer desires that drive brand growth.

As you may know, Jayzen loves to talk about personal brand with marketing professionals. Recently, he had the opportunity to work with a marketing team to step outside of the brands that they represent and spend a day developing their own professional brand. Even professional marketers don’t often take the time to use their tools to benefit themselves. One of the key takeaways from the day was how important it is to get feedback from others when working on your brand. Ask your colleagues…”what are three words you would use to describe me?”

Guest Bio

Nick Bond

CXO and Founding Partner

Apex Scoring System

Nick Bond is a highly skilled marketer and CX expert renowned for his commitment to understanding customer needs and translating them into successful business strategies. As the CXO and founding partner of Apex, an AI-powered solution that uncovers and quantifies customer desires, Nick empowers brands to align with their customers' needs and enhance their experiences.

With a decade of experience in market research, including senior leadership roles with Canadian Tire Group and Ipsos, Nick has honed his skills in understanding customer expectations, motivations, and frustrations across various sectors. His unique blend of data-driven insights and a people-centric approach has earned him a reputation for delivering tangible metrics that have a measurable impact on organizations.

Nick's expertise has made him a trusted advisor to senior marketing, insights and CX professionals, helping them assess their brand identity, increase market share, optimize resource allocation for CX efforts, and measure and communicate the impact of their initiatives.

Beyond his professional achievements, Nick is known for his engaging personality and ability to captivate audiences as a guest speaker. His in-depth knowledge of CX, passion for problem-solving, and relatable presentation style make him a standout in the industry.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Connect with Nick Bond www.linkedin.com/in/nick-bond-9236953/

Learn more about Apex Scoring System at apexscore.ai