E63: Leveraging Corporate Partnerships for Nonprofit Growth with Carol Cone

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

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I am honored to have Carol Cone on the podcast today. She is a visionary who saw the immense potential in linking business and social issues way back in the early eighties.
Carol spearheaded the walking movement for the Rockport shoe company, transforming it into a household name and growing the business exponentially. Beyond Rockport, her initiatives have touched and saved millions of lives. Carol has raised over 5 billion for social causes, proving that business can indeed be a powerful force for good.

In this episode:

• [07:10] How partnerships can position an organization to scale
• [13:54] How nonprofits can set themselves up to partner with corporations and how to track the outcomes from this partnership
• [24:21] Creating a campaign that resonates across different cultures
• [37:12] The role of purpose-driven leadership in today’s business landscape

Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results by Jocelyne S. Daw, Carol Cone, Kristian Darigan Merenda, and Anne Erhard

CONNECT WITH CAROL
LinkedIn: Carol Cone
Instagram: @cc_onpurpose
Website: carolconeonpurpose.com
Podcast: Purpose 360

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
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