How To Motivate The Next Generation of Landscapers

Landscape Disruptors

Skilled labor shortage aside, another reoccurring issue plaguing our industry is mostly employee engagement, specifically around the up-and-coming generation of skilled laborers.

Generational theory, gen x, gen y, whatever you want to call it, we're not sure it matters. Anyone can work for a paycheque, but the reality is, most people want to work to build a career for themselves and find day-to-day purpose within their professional life. The average person works roughly 90,000 in their lifetime, so for an employee to seek that opportunity to grow professionally and thrive is not an unreasonable ask.

And the latest episode of Landscape Disruptors discusses just that. Stanley Genadek, the Dirt Monkey, and green industry business consultant Jackie Hart go into great detail on better engaging the next generation of skilled labor and what most people, not just the next-gen, are seeking within their professional lives.