Conquering Brand Beasts - Brand Considerations For A Brick And Mortar Location

Koyoti Small Business Podcast

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.
Summary
In this episode, Thomas and JCC discuss the importance of brick and mortar locations for businesses. They share stories of brands using unique vehicles to create brand experiences on the road. They emphasize the need for businesses to choose the right location and consider the demographics and demand in the area. They also discuss the significance of signage in attracting customers and creating brand recognition. Additionally, they highlight the importance of the interior decor aligning with the brand's image and story. In this conversation, Thomas and JCC discuss the importance of branding in brick and mortar businesses. They explore how signage, interior design, uniforms, and customer experience all contribute to the overall brand image. They also discuss the role of HR in maintaining brand authenticity and the importance of aligning brand fundamentals with all aspects of the business. The conversation emphasizes the need for businesses to understand their core values and lean into them to create a memorable and cohesive brand experience.
Takeaways

• Choose the right location for your brick and mortar store based on demographics and demand in the area.
• Invest in signage that reflects your brand and attracts customers.
• Ensure that the interior decor aligns with your brand's image and story.
• Create unique brand experiences on the road using vehicles or installations. Signage, interior design, and uniforms contribute to the overall brand image in brick and mortar businesses.
• HR practices and employee treatment play a role in maintaining brand authenticity.
• Businesses should align their brand fundamentals with all aspects of the business.
• Understanding core values and creating a memorable brand experience is crucial for success.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
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