Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify

Keep Optimising

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.

In this episode, we discuss:

• Transitioning from omnichannel to connected commerce
• Enhancing customer experience with data integration
• The importance of agile and scalable tech stack

Dive in:

[05:46] 54% browse online, maximize impact with both.

[07:07] Technology affects physical retail experience, now crucial.

[13:29] Key elements: tech stack, informed decisions, leveraging partners.

[16:50] Partners play critical roles in business success.

[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker.

[23:16] Insider Tips from Ben!

Find the notes here: https://keepopt.com/205

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